Publicity stunts are used by PR agencies as an advertising strategy. Taylor Herring is a PR agency that specializes in the areas of Media Relations, brand consultancy, online PR, broadcast consultancy, stunts and Personal PR among others. There is a dedicated digital division that functions especially for online PR and digital publicity. This agency has a result oriented track record with high client retention rates. The agency also has done personal PR for various stars from all walks of life.

There have been many super-successful publicity stunts across the world that created a big stir among the public. In 1999, in one of the best publicity stunts, a group of eleven members of the Women’s Institute from Yorkshire, UK stripped and posed to create a calendar in the year 2000 in order to raise money for charity. Several thousand pounds have been collected through this campaign and dedicated for the cause of leukaemia research. The same ladies posed in the nude again in 2009 to mark the 10th anniversary. Unilever’s Dove soap advertised with ordinary women in their underwear rather than models which made the Ads very natural and effectively boosted sales by over 700%.

Consumer Technology PR is a specialized division of public relations at Taylor Herring; this division has shown great success for clients like Freeview, Pioneer and Teletext. For Freeview, the agency’s campaign for digital television service boosted company growth by 64% while the Bafta Television Awards sponsored by Pioneer maximised the publicity of Pioneer’s satellite navigation systems.